“The definition of insanity is doing the same thing over and over again, but expecting different results.” 

(Albert Einstein)

 

You can’t grow your business by doing the same thing you have always done.  Those early referrals aren’t sustainable.  And while current clients are key for upselling and cross-selling, you have to constantly find new revenue streams. Plus, you need to be sure you’ve got the right resources—internally or externally—to scale marketing and your lead generation efforts.

 

We focus on:

• Improving efficiency and effectiveness

• Assuring agility

• Identifying time-saving approaches

• Increasing collaboration

 

How? By…

• Restructuring a marketing team or building one from the ground up

• Creating and managing a virtual team or partner agencies

• Streamlining procedures and project management processes

• Identifying and implementing collaboration and marketing automation tools

“Strategy without tactics is the slowest route to victory.” (Sun Tzu) 

 

All too often, tactics are tackled piecemeal without an organized game plan first being created.   An action plan provides a roadmap that builds in flexibility for adapting to the unexpected twists and turns of reality.  It gives you a starting point for testing, learning and adjusting—while not taking your eye off the ultimate goal of generating results.

 

We focus on:

• Transforming business goals into actionable plans

• Identifying the best places to reach your target audience

• Finding the low hanging fruit then ramping up along the way

 

How? By…

• Facilitating discussions to determine the most critical and quantifiable business goals

• Developing ways to get you noticed by building your brand and image

• Recommending strategies and tactics that align with your goals

“It’s the little details that are vital.  Little things make big things happen.” 

(John Wooden)

 

After setting goals and building a plan, it’s time to get stuff done--and generate results.  Marketing really is a blend of art and science.  So, let us worry about those details, deliverables and deadlines. 

 

We focus on:

• Developing realistic, quick-to-market schedules

• Creating innovative copy and design

• Integrating print and digital campaigns

• Creating projections, attracting prospects and monitoring results

 

How? By…

• Relying on current marketing best practices and gut instincts

• Collaborating with your experts

• Working with a network of brilliant, creative talent

• Flawlessly implementing the minute details

• Focusing on what works and drives revenue