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  • Writer's pictureJudy C. Arnold

Marketing on a Shoestring Budget

Small businesses often recognize the need to launch some form of marketing yet don’t always quite understand that true definition—or what it costs. As a marketer, at a company with limited funds for marketing, it can feel like being asked to climb a mountain with two hands tied behind your back. Or, another great scenario it reminds me of is the “Ducktape and Cardboard” scene in Apollo 13. (You know, like fitting a square peg in a round hole?!)

So, how do you determine the right things to do and a reasonable amount to spend? To answer that question, it’s important to first be clear on the definition of marketing and understand the various strategies and tactics available, to establish some benchmarks for budgets, identify resources needed and build a plan.

Download my e-book, a guide for small businesses to create and implement marketing plans on a tight budget, and find out more:

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