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Judy Cuffaro Arnold
Founder and Principal

An accomplished marketing executive and team leader, Judy has been an exceptional contributor from the early days of her career with Seabury & Smith, a Marsh, Inc. subsidiary, and Harte-Hanks Direct Marketing to PWC and SEI Investments.   She also led marketing and communications for several years at Vitalyst, a fast-growing technical support services and training provider as well as at CorpU, an innovative firm providing a technology platform for high impact leadership development.


Overall, her career has been marked with significant personal achievements in the development of growth strategies, new branding concepts, integrated marketing programs, public relations, digital and social media initiatives in both B2B and B2C industries.

Skilled at successfully navigating through complex marketing and business development challenges, Judy is a high-energy leader and strategic thinker. She excels at recruiting and training strong teams and has consistently developed an environment that encouraged both individual and team achievement.


Her talent for bringing new marketing and business development programs to a successful launch are complemented by strong communication skills and, most importantly, a simple ability to engender trust and inspire the confidence of stakeholders at every level.

Judy has proven herself to be a highly-effective communicator and consensus-builder. She has also enjoyed major success as an architect of business improvements, consistently delivering new ideas and innovation, better operating performance, higher productivity and expanded business opportunities.

Education & Certifications

Master's in General Administration            and Marketing

University of Maryland, University College

Bachelor's Degree in Communications-Journalism, Marketing Concentration

Shippensburg University

Leading Learning & Development Certification

Training Industry, Inc.

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Recognition & Awards

2016 Woman of Distinction

Philadelphia Business Journal

Top 1% of Inbound Marketing Excellence for Vitalyst, 2016 and 2017

Microsoft World Partners Awards

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